have published numerous articles in national (Sea, Sailing, Yachting) and local magazines (Latitude 38, Waterways, Bay & Delta), written a bi-monthly column for Longitude 122, a newsmagazine published in the San Francisco Bay area, and edited several newsletters (both print and electronic). Currently I publish a blog called Micro Marketing.

Blog
Micro Marketing: navigating search engine advertising and analytics for small business. Digital marketing and web analytics are two of the most powerful tools available to a business, whatever its size. Fortunately, both tools are accessible to the small business as well as the large. The data-driven decision making process required to to succeed at digital advertising can also be leveraged throughout the business, leading to analytics as a competitive advantage.
Micro Marketing

eNewsletters
TechTips was a monthly periodical I introduced to help staunch the hemorrhaging from Boxlight's house list. (We lost 25% of our list within a year due to opt-out and churn.) I designed, wrote, delivered, and tracked responses. TechTips was designed entirely without graphics to maximize delivery and avoid filtering by ISPs and email clients. It derives its typographic styling entirely from Cascading Style Sheets (CSS).
Tech Tips

PRO! was another email publication I designed for Boxlight although I didn't write the content. The popularity of both TechTips and PRO achieved their goal. With no other advertising than word of mouth, they succeeded in reversing the decline and began rebuilding Boxlight's house list.

Pro!


Managing the quarterly publication of Impressions, Boxlight's newsletter, was my responsiblity - assigning authors, writing copy, ensuring deadlines were met, coding HTML and CSS, dropping the email and monitoring metrics.

Published articles
The Sea Rocket was billed as the "World's Largest Speedboat", advertising hyperbole mostly, but her 72 foot length and patriotic paint job were impressive. We carried one hundred and thirty passengers seated on the exposed decks. When the Rocket pitched into a stiff headwind, the effect was stunning.
Riding the Rocket

For the last 20 years a British ship has been anchored off Land's End, Cornwall, its crew patiently measuring the heights of endless waves. In those 20 years the average height of storm waves buffeting the anchored ship has risen from 39 feet to an intimidating 57 feet. (God alone knows how they manage to keep a crew onboard.)
Rogue Waves

The swells broke heavily against the beach at Galveston. Through the morning many of the city's residents had gathered to watch the thundering surf. They were like spectators at a stranger's funeral, curious but uninvolved, as the pier crumpled into driftwood. Then the waves climbed the shore, splintering bath houses and the boardwalk. Several onlookers weren't quick enough to escape the advancing storm surge. They were the first to die.
Galveston Hurricane