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Centropic Centropic was a personal project, an exercise in creating an online store with minimal overhead, no inventory, print-on-demand business model, and real-time shipping quotes. Centropic reproduced early 20th century advertising artwork from masters of the genre - Hohlwein, Cassandre, Purvis, Bernhard, Burrell, and others. Despite the commercial nature of the posters, artistry was exceptional and all within the public domain. | "He...implemented a tone of professional excellence that we feel sets up apart from our competition."
Bob Koerber
Hall of Fame Marina
| The early 20th Century was a seminal period for advertising art, art employed for a single purpose -- to sell a product, a service, an idea; art commissioned , as A.M. Cassandre wrote, "...to make a clear, powerful, precise communication." Influenced by the modern art movements, it was both powerful and beautiful, art communicating clearly, precisely.
I recreated the original raster artwork in vector format to allow convenient scaling of print dimensions and minimal file sizes. Posters were printed on-demand by a local print shop on an Epson Stylus Pro 9000 printer and printed at 720 x 720 DPI (dots per inch) - art print quality. Inventory was non-existent and overhead minimized. - Coding: Dynamic HTML, ASP, JavaScript, SQL stored procedures
- Designed and maintained a SQL 2000 database
- Developed a print-on-demand inventory and virtually no overhead business model
- Optimized site for search engine visibility
- Real-time quotations for shipping costs, national and international. and credit card processing
It was mostly a labor of love. Eventually, it became too time consuming.
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