• Deep understanding of client ROI/CPA goals, website architecture, marketing philosophy, demographics, etc.
• Expand each account into the various products and services including search, contextual, international and local.
• Strong quantitative and analytical experience.
• Excellent written and verbal communication skills, including negotiation abilities and experience.

Marketing Manager, QL2 Software
Apr 2005 - Dec 2005
Responsible for all aspects of electronic and print marketing for the 8th fastest growing private company in Washington state (Puget Sound Business Journal, 2005) during two quarters of the company's steepest increase in net sales. My focus has been on search engine marketing (PPC, SEO), multiple media campaigns, newsletter sponsorships, email campaigns (third party and in-house), white papers and webinars. Responsibilities also include media buys, metrics and reporting, management of the company's hosted CRM service (salesforce.com), and copy writing (SEM, online, and print). Current projects include redesign of the company's website (graphic look and feel, navigation, usability, and content) and MSN adCenter campaigns.

• Pay per click (PPC) search engine marketing (SEM)
• Electronic marketing (newsletters, email, white papers, webinars)
• Web analytics and reporting
• Organic search engine optimization
• Copy writing: email, landing pages
• Print advertising

eMarketing Coordinator, Boxlight Corporation
Oct 2003 - Apr 2005
Responsible for all aspects of Boxlight's eMarketing and eCommerce initiatives including project and contractor management, budgeting, reporting, eProcurement and eCommerce partnerships (Department of Defense eMall, Amazon.com), competitive analysis, demographic/psychographic surveys, lead generation, and best practices.

• Coding: HTML, ASP, CSS, SQL stored procedures
• Web analytics
• Organic search engine optimization
• Copy writing: email, landing pages, AB testing
• Design, testing, delivery, and tracking of bulk email campaigns

Contract Developer, eBid Systems, Inc.
Jun 2002 - Dec 2002
Contract web developer responsible for migrating legacy code base for an eProcurement web application from Access to SQL Server 2000 database, customizing the application per client specifications, and supporting major clients such as the Port of Seattle, Sacramento Municipal Utility District, and the City of Portland.

• Coding: HTML, ASP, CSS, SQL stored procedures, testing
• Client support and implementing client specifications
• See also: eBid Systems, letter of recommendation

Contract Developer, Bluewater Books & Charts
Apr 2002 - Jun 2002
Contract developer responsible for migrating a static eCommerce site with approximately 4,000 SKUs to a dynamic site using ASP and SQL Server 2000. I created a metaschema to compare disparate cartographic products from different manufacturers and an extensive suite of admin tools to manage the creation and mapping of geographic and topical schema.

• Coding: HTML, ASP, CSS, SQL stored procedures
• Database: design and maintenance
• Information architecture and usability
• Database: design and maintenance

Web Developer, ByteStudio, Inc.
Dec 2000 - Nov 2001
Developed, tested, and propagated code for web applications that allowed Compaq and Microsoft to submit and approve international marketing initiatives, allocate funds, and track metrics.

• Coding: HTML, ASP, CSS, SQL stored procedures
• Testing and propagation of new code
• Customer support

See also: ByteStudio, letter of recommendation

eCommerce Manager, Captn. Jack's LLC
Dec 1999 - Nov 2000
Designed and developed an eCommerce site intended to sell electronic nautical charts and marine software.

• Coding: HTML, ASP, CSS, SQL
• Graphic design, information architecture, usability

Communications Director, Bluewater Books & Charts
Mar 1996 - Nov 1999
Responsible initially for print publications, print pre-press, and desktop publishing, I became project manager for the company's first eCommerce site. Dissatisfied with the result, I built a new site using static HTML and a CGI shopping cart. Eventually the site offered over 4,000 SKUs for sale and dominated its niche industry.

• Coding: HTML, JavaScript, CSS
• Print pre-press and desktop publishing
• Copy writing
• Project management

Office Manager, Hall of Fame Marina
1995 - 1996
Responsible for technical and back-office operations of a megayacht marina catering to vessels in excess of 100 feet.

• Project management including specification and installation of a marina-wide PBX system
• Technical writing including a hurricane disaster manual favorably reviewed in an industry periodical and an office operations manual that became the standard for corporate documentation